We Are
Rocky Mountain ATV/MC

// OUR STORY //
Rocky Mountain ATV/MC came from humble beginnings. Founder and CEO, Dan Thomas, created the company after seeing a need for ATV wheels and tires back in 1985. Dan was a proficient off-road racer and could often be found at desert race events along with his family on weekends throughout his teenage years.
Throughout the years, he has grown the company by creating a powerhouse team around him to handle different aspects of the business. Many of these team members have been here for years nurturing and developing their departments to meet the demands of growth. That same team is what helped the company transfer to a 100% employee-owned business (ESOP) in 2021. Now, each employee shares in the success and growth of the company as an owner.
The Rocky Mountain mission is to provide a positive workplace where individuals can grow and participate in the ongoing growth the company experiences. Our company is rooted in these core values…



Customer Pledge
We pledge to provide the best customer service in the industry
We pledge to give low pricing
We pledge to innovate in the powersports industry by bringing new products and solutions
We pledge to get orders to our valued customers quickly
THE TEAM 
"Coming together is a beginning. Keeping together is progress. Working together is success." – Henry Ford







A LONG-STANDING BENCH OF A-PLAYERS
Each person plays an important role at Rocky Mountain ATV/MC. People make the company move. People make the company grow. People take customer orders, process orders, provide customer support, source new product, create instructional videos, create marketing material… Many of the people here have long tenures – some over 20 years! They have passion for our sport and way of life. They work, they ride and they live the moto-life. They are the reason we became an employee-owned company in 2021.
We believe in a "hands on" approach and mentorship. Our goal is to be a "stepping stone" for further self-development. Whether it be moving a person through the ranks to leadership within our own walls or helping them gain education with tuition reimbursements to pursue other endeavors, we strive to assist each employee achieve their individual career goals.
ROCKY MOUNTAIN ATV/MC MISSION STATEMENT
"The Rocky Mountain organization's goal is to pursue a course of excellence in the business model by providing growth opportunities for the individual as well as the company. With the mission in mind, it is the company's desire to provide customer service and product selection that is second-to-none in the powersports industry. To achieve this goal, we must be geared to accept and embrace change."
- COMPETITIVE WAGES
- 401K
- HEALTH/DENTAL/VISION/LIFE
- TUITION REIMBURSEMENTS
- RACE REIMBURSEMENTS
- EMPLOYEE DISCOUNTS
- FREE SOFT DRINKS, COFFEE, HOT COCOA
- GYM
- COMPANY LUNCHES
- HOLIDAY PARTIES
- BONUSES
- QUARTERLY BBQS
- AND MORE!
LOCATIONS 

PAYSON, UTAH
Headquarters and Western Distribution Center

WINCHESTER, KENTUCKY
Eastern Distribution Center

HELPER, UTAH
Honda, Yamaha, Suzuki, Polaris, Can-Am, Arctic Cat Dealership

WASHINGTON, UTAH
KTM, Husqvarna, Kawasaki Dealership
// INDUSTRY // // INVOLVEMENT //
Our passion goes beyond selling product… We are proud to support multiple events and teams in our industry.
RACE GAS
Race Gas was developed to increase participation at races and club events. When a person signs up for an event, Rocky Mountain ATV/MC sends that participant a cash credit. Hundreds of organizers across the US are now using Race Gas to “fuel” their events.
RACE ORGANIZATIONS & EVENT SUPPORT
We take pride in supporting and promoting races and group events. For some of them, we are the title sponsor.
Here are a few of the organizations we support:

SUPERCROSS
Official Retail Sponsor

LORETTA LYNN'S
Official Online Retailer & Race Gas

WORCS
Title Sponsor & Race Gas

GNCC
Official Retail Sponsor & Race Gas

RICKY CARMICHAEL AMATEUR SUPERCROSS
Official Retail Sponsor & Race Gas

ATVMX
Official Retail Sponsor & Race Gas

Supercross Futures
Official Retail Sponsor

THOR WINTER OLYMPICS (MINI O'S)
Official Retail Sponsor & Race Gas

JAMES STEWART SPRING CHAMPIONSHIP
Official Retail Sponsor & Race Gas

TEXAS NIGHT SERIES
Official Retail Sponsor & Race Gas

TEXAS WINTER SERIES
Official Retail Sponsor & Race Gas

ROCKY MOUNTAIN MOTOCROSS SERIES
Title Sponsor & Race Gas

NATIONAL ENDURO SERIES
Official Retail Sponsor & Race Gas
//
NON-PROFIT // // ORGANIZATIONS
//
SUPPORTING LAND ACCESS AND RIDER HEALTH
We're proud to support these organizations through donations and gift wrapping fee proceeds to keep trails open and to help fellow riders who have had a bad turn of luck. We also donate employee work hours to keeping trails safe and clean.

WE'RE SETTING A NEW STANDARD IN PRODUCT DEVELOPMENT AND TESTING
We're excited for what the future brings. We believe in brands that are affordable. For this reason, we've created our own manufacturing facility called the "Power Plant." Watch the quick video below to learn more about how we're standing the industry on its head.